Ski Fashion Trends For 2026 – What To Wear For Men & Women

January 19, 2026 no comments

group carrying skis to ski lift at La Chaudanne in Meribel
Ski Basics
group carrying skis to ski lift at La Chaudanne in Meribel

Ski Fashion Trends 2026: Embracing Style on the Slopes

In the world of fashion, trends evolve rapidly and the snow-covered slopes are now exception! As we approach the upcoming season, the ski fashion scene is gearing up for a fresh wave of ski fashion trends for 2026 that promise to turn the mountains into a runway. Whether you’re an avid snow sports enthusiast or simply someone who appreciates the blend of style and function, these upcoming trends are bound to capture your attention. The best bit? We’ve got a complete round up of the ski fashion trends for 2026 right here for you. Read on for all you need to know and prepare to put your best ski forward this winter.

Top Ski Fashion Trends for 2026:

Eco-friendly materials:

Sustainability takes centre stage in 2026 ski fashion, as eco-friendly materials become a staple in snow apparel. Brands are making conscious choices, incorporating innovative fabrics such as recycled polyester, organic cotton, and plant-based insulation. This trend not only enhances style but also aligns with a responsible environmental ethos.

Brands such as Patagonia have long been known for spearheading sustainable values and practices in the sports and activewear space. However, there are now a whole host of brands doing incredible things to ensure that looking great in practical and high-performance gear doesn’t have to negatively impact the planet. Brands such as Openwear, Picture Organic and Mons Royale are just some of the organisations bringing us awesome, on-trend ski wear with sustainable practices at the heart of the processes.

For a full rundown on the best sustainable ski brands, visit our blog.

Bold Prints:

Prepare to witness a burst of captivating and bold prints adorning ski slopes in 2024. From striking geometric patterns to artistic designs inspired by the natural world, these prints inject vibrancy and individuality into traditional winter wear. This visual transformation allows ski jackets, pants, and accessories to become true fashion statements.

Houndstooth has long been a go to slope staple, but this year bold statement prints are having a moment and this Never Fully Dressed Night Garden waterproof ski jacket will keep you warm and stylish all day long.

Person in colorful winter outfitAs for the men’s wear, brands like Planks are also making the most of much loved prints including camo with these effortlessly cool High Rider Ski Pants and Jackets.

Planks –Men’s Slide Away Jacket

Skier on snowy mountain peak with the latest ski fashion trend jacket from Planks.

Planks – Men’s Happy Days Anorak Jacket.

Skier performing a jump in snow

Cobalt blue:

Cobalt blue takes the spotlight as the colour trend of 2026, injecting warmth and energy into the wintry landscape. Whether it’s a vibrant jacket, cheerful gloves, or a sunny beanie, this hue makes a bold statement against the white backdrop. This trend not only adds style but also enhances visibility on the slopes.

It’s safe to say you’ll have a fair selection of blue showstoppers to choose from but here are a couple of our favourite jackets so far:

Model in blue winter sports attire.

Women’s Blizzard W Jacket from Dope Snow

Person in cobalt blue trending ski jacket.

Men’s Maroon HIPE® 2L Insulated Shell Jacket from Peak Performance. 

Pastels (especially pink and purple):

Pastel Power is set to continue this season after it’s popularity in 2026. This year brands are putting mint green at the forefront of their key fashion trends. These soft and calming shades offer a delightful contrast against the snow-covered scenery. Discover how pastels are making their way into ski fashion, and learn tips on seamlessly integrating these tones into your winter wardrobe.

From helmets to ski suits, jackets and salopettes. Whether you’re looking for a pop of this popular pastel or a full mint ensemble, you’ll b e spoilt for choice when exploring this year’s ski wear collections for both men and women! 

Take this Men’s Jacket from Dope Snow, for example. 

Model in purple winter ski jacket.

Or this Woman’s technical snow jacket by Roxy.

Person skiing in snowy landscape.Plaid/tartan:

Timeless and elegant, plaid and tartan patterns are reclaiming their place in the 2026 ski fashion trends. The distinctive charm of these classic designs adds a touch of sophistication to slope attire. Explore the resurgence of plaid and tartan on ski jackets and accessories, showcasing how tradition and trendiness collide.

Brands leading the way in with these styles for Women include Perfect Moments, Roxy. Whilst men can rely on Patagonia for off-slope staples like this Quicksilver check technical snow jacket.

Person wearing a stylish winter jacket.Independent labels/niche brands:

Step away from mainstream brands and embrace the uniqueness of independent labels and niche ski fashion. These brands offer not only distinctive designs but also personalised experiences and a strong commitment to quality. Curate a ski wardrobe that stands out from the crowd with a focus on these labels.

Explore minimalist ski fashions in the Aether (pronounced Esther) snow collection.

Not forgetting our more low-key, effortlessly cool and much loved brands such as Planks which we have seen take over the slopes of Meribel in recent years. And, judging from their website featuring a combination of all the ski fashion trends for 2024, from pastels to eye-catching prints, it seems this year is unlikely to be any different! 

Fashion collaborations:

The fusion of ski brands with fashion designers and influencers is redefining ski wear in 2024. Collaborations produce limited-edition collections that push creative boundaries and reshape conventional styles. Discover how these partnerships elevate ski fashion to new heights, creating unique and sought-after pieces. 

High-end ski brands have brought us some popular collaborations in recent years and in early 2023 BOSS and Perfect Moment were the latest to launch another show stopping range as reported by Hypebeast back in January. This winter, it seems these high-end collabs will continue with brands such as Pucci and Fulsalp launching rolling out collections together for the coming season. Here you’ll find a selection of statement women’s pieces combining performance and glamour.

Closing thoughts on Fashion Trends for 2026…

As we move into 2026, the ski fashion landscape is undergoing a transformation that marries style with functionality. From sustainable materials to captivating prints and vibrant colours, the trends of the upcoming year offer a diverse array of options for the style-conscious snow enthusiast. Embrace these trends and make your mark on the slopes, all while staying true to your unique fashion sense.

Ready to throw on your ski gear and hit the slopes? We’ll see you there! If you’re joining us this winter, check out our complete Meribel Guide for all you need to know. If you’d like to but haven’t yet booked, why not check out our chalets and remaining availability here. Or, if you’d like to speak to a member of the team simply get in touch! We’d love to hear from you.